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JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Welcome to JoeFavorito.com

Sports publicity, marketing & brand building in a new age.

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Featured Posts

Below you will find my most recent blog posts. To stay updated on my most recent content please subscribe to my Newsletter or follow me on my social media channels.

From Peanuts to the Pool, How You Frame The Message Wins The Day…

October 27, 2026 by Joe Favorito

Coke, Novig And Engagement Humping…

October 24, 2026 by Joe Favorito

Pork Rinds and Crunch Time Make A For A Fun Promotion…

October 20, 2026 by Joe Favorito


Recent Posts

Climbing Mountains, Going For The Try, Finding Purpose, Joy and Belief; Lessons From Columbia Sports Biz Conference…

October 19, 2026 by Joe Favorito

25 Years Ago This Weekend, International Sport Served As Another Moment For Cultural Healing, Just As It Still Does Today

October 16, 2026 by Joe Favorito

Guest Post: College Athletics Doesn’t Have an Awareness Problem. It Has an Engagement Opportunity

October 14, 2026 by Joe Favorito

Who Prints Media Guides and Notes In A Growing Digital World? No One Seemed To Know, So We Asked…

October 13, 2026 by Joe Favorito

“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

October 11, 2026 by Joe Favorito

Chasing The Largest Fish, or Making Sure We Understand The Value of The Cumulative School; Engagement vs. Audience Size Is Still A Challenge

October 9, 2026 by Joe Favorito

The Yankees Have A “Sequel” That’s A Marketing First…

October 6, 2026 by Joe Favorito

An Example of How ‘Little Things Matter” Even 40 Years Later…

October 4, 2026 by Joe Favorito

Past Posts

Guest Post: Vandy Uses Athletics In The Best Way As A Front Porch…

Last Sunday my colleague and I Dave Siroty took a detour away from the NFL, and with the invite from my friend Andrew Maraniss, ended up watching Vanderbilt play North Carolina in of all places the Hammerstein Ballroom in …

Read moreGuest Post: Vandy Uses Athletics In The Best Way As A Front Porch…

Fly or Die; Expanding and Breaking The Circle of Relevance Again…

There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest …

Read moreFly or Die; Expanding and Breaking The Circle of Relevance Again…

A Day of Service Remains The Opportunity

Check your politcal opinions at the door…or stay out… Twenty five years later still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, …

Read moreA Day of Service Remains The Opportunity

The CUSP Show (Podcast)

The CUSP Show is a podcast produced by the Columbia University Sports Management program’s faculty. The show is hosted by faculty members Joe Favorito and Tom Richardson, who interview thought leaders from the sports industry on a variety of topics. You can listen to The CUSP Show on Spotify, Podbean, and SoundCloud.

Producers

The show is produced by the Columbia University Sports Management program’s staff.

How To Get On The Show

If you are interested in appearing on the CUSP Show please email me at  joefavorito1@yahoo.com

How To Listen to the show.

You can find us on all the major platforms including Apple, Spotify, Podean, SoundCloud and at the Columbia website.


Joe Favorito

communications/marketing Expert

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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